Our business is all about your business. You operate in an increasingly global market place, in which, English (UK or US) is the global marketing language and you need effective copy to engage your stakeholders. We are here to listen to you carefully and shape your messages into well-crafted text, which can reach out to your key audiences on a number of levels.

The Creative Practice provides high quality, English (UK or US) copywriting, editing and concepting services to international companies – especially those active in life sciences.

This includes a diverse range of markets, such as:

• Human Health & Medicine
• Human Nutrition
• Medical Technology
• Agriculture
• Biotechnology
• Animal Health & Veterinary Medicine
• Animal Production
• Animal Nutrition
• Pet Supplies
• Horticulture
• Environment

A particular blend of skills and abilities goes into producing effective copy for this sector. It often requires a clear understanding of complex scientific and technical issues, high levels of precision in handling information and creativity in translating scientific and technical messages for audiences that are often non scientific. The Creative Practice understands these needs. We also understand the processes operating in your markets and the nature of your stakeholders.

The Creative Practice is a small company established by a qualified biologist and trained journalist, Sara Sharpe (BA Honours, Oxford University), who has more than 20 years experience in working as a professional writer and international communications consultant. As well as delivering copy that is tailored to your specialist requirements, we can also offer optimal flexibility, great value and fast turnaround.

We can develop copy for both external and internal communications. This includes concepts and texts for advertisements, brochures, product information, sales tools, case studies, company magazines, individual biographies and profiles, press releases, employee newsletters, management speeches, reports, conference materials, web sites, presentations, scientific papers and much more.

We can either create copy for you from scratch (after you have given us the brief) to deliver that special magic to basic content, or edit/rewrite existing English texts to make them work better.