Vision

My business is all about your business. You operate in a global marketplace, in which, English (UK or US) is the global marketing language, and you need effective copy to engage your stakeholders. I am here to listen to you carefully and shape your messages into well-crafted text, which can reach out to your key audiences on a number of levels.

The Creative Practice provides high quality, English (UK or US) copywriting, editing and concepting services to international companies – especially those active in life sciences.

This includes a diverse range of markets, such as:

• Human Health & Medicine
• Human Nutrition
• Medical Technology
• Agriculture
• Biotechnology
• Animal Health & Veterinary Medicine
• Animal Production
• Animal Nutrition
• Equine Sciences & Services
• Pet Supplies
• Horticulture
• Environment

A particular blend of skills and abilities goes into producing effective copy for this sector. It often requires a clear understanding of complex scientific and technical issues, high levels of precision in handling information and creativity in translating scientific and technical messages for audiences that are often non scientific. I understand these requirements, as well as the processes operating in your markets, and the nature of your stakeholders.

I started The Creative Practice in 2006 to provide for unmet needs for skilled copywriting in the life sciences sector. I am a qualified biologist (BA Honours, Oxford University, UK) and trained journalist with more than 20 years experience in working as a professional writer and international communications consultant. As well as delivering copy that is tailored to your specialist requirements, I can also offer optimal flexibility, great value and fast turnaround.

I develop copy for both external and internal communications. This includes concepts and texts for advertisements, brochures, product information, sales tools, case studies, company magazines, individual biographies and profiles, press releases, employee newsletters, management speeches, reports, conference materials, web sites, presentations, scientific papers and much more.

I can either create copy for you from scratch (after you have provided the brief) to deliver that special magic to basic content or edit/rewrite existing English texts to make them work better.

Sara Sharpe
Specialist Copywriter